An often discussed theory on fan sites, message boards & blogs is that the absence of Mathew Knowles as manager is a profound factor. In March of this year, it was announced that Knowles (who is also Beyonce’s father) would no longer be her manager and that Beyonce` was opting to manage herself. Creative and entrepreneurial growth has since been given as a reason for the decision by the singer. Some commenting fans online have suggested that Beyonce` may not have the skill or the time to self-manage and is liable to make ill-informed choices that will lead (or has led) to the consequence of poor sales. “It’s difficult balancing the business and the creativity,” Beyonce` says as she discussed self-management with Reuters, “Having to balance the two is really hard and really making sure that I'm still doing my job, which is to be the performer and the entertainer and not have to do everyone else's job so that mine doesn't suffer; that's been a challenge…I'm sleeping with my blackberry, I'm having dreams that I'm answering e-mails, like it's that far!"
Beyonce` made similar comments during her MTV special “Year of 4” in June:
-“It was very risky for me to step out on my own.”
-“I have budgets to approve and people to hire, and a million things going on in the same week. I’m one human being. It’s a lot. Independence is not easy, but it’s going to get easier…As I get my team, it’s going to get easier.”
-“It’s very difficult managing myself. Every night when I go to sleep I ask hundreds of questions, but I’m learning so much, and I’m making mistakes and I’m learning from them. I’m not afraid to make a mistake, I embrace mistakes. They make you who you are. I’ve never been afraid to fall, and I say all these things, but now I’m getting tested.”
Management decisions may be the root of the awkward sales figures, but the reason isn’t known indefinitely. Promotion, sound, timing and many other things can affect the success of a single or album, but it’s clear that Beyonce` is sweating bullets over it. My opinion and synopsis? If I was Beyonce`, I wouldn’t sweat over it either. I don’t think the figures indicate anything about Beyonce’s career. “Run the World” didn’t work because it was melodically jagged and hard to sing along with. When songs are hard to sing along with, it’s hard for them to reach the top 40. Plus, the music was a recycled track from Major Lazor’s “Pon De Floor.” “Best Thing” has performed better on the chart than “World,” but has yet to reach the top ten. I’m not sure why that is, other than the fact it’s not techno-pop. The poor-charting singles are the only reason why “4” slowly went platinum, so in short, I feel the music being a cut away from the norm is the core reason for the sales. I feel Beyonce’s self-management is behind some of the last-minute promotion details, such as the day-of notification of the “Best Thing” video premiere.
In relation to her management choices, I have confidence that Beyonce` will quickly get the hang of self-management, and I would prefer her to self manage versus hiring a stranger. However, I’m concerned that the additional responsibility may be tiresome and overwhelming in the long-run and I think it’s pertinent for her to hire a staff to assist her in some of the duties. What do you bees think about her sales and management?