Promotional Tour Poster
On the album teaser, “Bow Down,” Beyonce` made it a point to say “I took some time to live my life, but I’m not just his little wife” to remind everyone that even though she’s madly in love with her rapper/mogul husband, Shawn “Jay-Z” Carter, no one will limit the definitions of her identity or life roles. Over the span of their roughly 12 year relationship, the couple has intently kept their personal life personal and their professional lives as such, only mixing their brands long enough to do a few song collaborations. I find this to be brilliant, as all too often women become so enmeshed with their mates, they don’t know who they are or have a sense of purpose outside of the relationship and have to start from the ground-up should the relationship end. Despite this and all of Beyonce’s many individual accomplishments, some people still attribute her success to the man standing beside her (gotta love gender bias). With Beyonce` clearly being aware of how quickly people will underestimate her based on the ring on her finger, I can’t understand for the life of me why she would name her tour (and, according to rumors, her album) “The Mrs. Carter Show.” After sweating hard to build an empire on her own name since before she was old enough to drive, she’s picked a title that doesn’t reflect that? 2013 marks the 10th anniversary of her 1st solo single, “Crazy in Love,” and album, “Dangerously in Love.” It would be awesome and celebratory to build her promotional campaign around that, especially with Pepsi at the helm, but no, you’re going to put focus on your marital status. Hell, if we’re going to name the tour and album after someone else, let’s call it the “BeyHive Tour,” because after all, that’s who she’s putting the show on for anyway.
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