This man’s reaction to Beyonce’s feministic messages is a part of the selfish, egocentric thinking that comes with being a “social dominant” and not a “social subordinate” (the central topic of this article). A “social subordinate” is someone who is a part of a community plagued by social injustice (ex. the poor, the disabled, homosexuals, racial minorities, non-Christians/Catholics, women). Social dominants, although often being the facilitators of injustice (either overtly or covertly), sometimes fail to realize that they’re more privileged. Living daily in an advantaged world among fellow social dominants, feeds into the illusion that social adversity is almost non-existent. When coming across material that’s in support of only social subordinates, (ex. Lady Gaga’s “Born This Way” or James Brown’s “Say it Loud, I’m Black & I’m Proud”), social dominants feel left-out and discriminated against, crying foul and claiming that there is no such material for them. This reaction stems from both egotism and a presumed aloofness of their privilege. Egotism, because in their advantaged experience, they’re used to being catered to and respond negatively to anything that excludes them. Privilege aloofness, because they don’t see that most material and support is already in their favor. For example, a Caucasian peer of mine purported that the existence of BET (Black Entertainment Television) was racist and if there was a “White Entertainment Television” there would be an uproar. Aloof to her privilege as a member of the dominant race, she failed to understand that racial minorities are still severely underrepresented in mainstream television, giving reason for a channel like BET to exist. Outside of channels like BET and TV One, everything else IS white entertainment television. Hispanics, Asians and other racial minorities are even further underrepresented.
There wouldn’t be a need for a “Born This Way” if the LGBT (Lesbian, Gay, Bisexual and Transgender) community wasn’t prosecuted and ridiculed. There wouldn’t be a need for Beyonce` to remind women that they can “Run the World” if they already felt like they could. It angers me when social dominants complain about supports for social subordinates, as if they don’t already have enough advantages. Social subordinates just can’t be great.